Northstar Academy
2023
During my internship at Minimal Tweaks, I successfully executed this project with the mentorship of my seniors.
About the team
When I joined “Minimal Tweaks”. They were in the designing stage of this project. They already had a design style guide in place, so I followed those guidelines.
Overview
NorthStar Academy, India’s leading Finance and Accounting training institute, faces challenges with its current website design that hinder effective communication of its prestigious status, comprehensive course offerings, mentorship programs, and placement support. The website’s limitations impede prospective student engagement, hinder intuitive navigation, and fail to showcase the institute’s value proposition adequately. Redesigning the website is imperative to enhance user experience, highlight core offerings, and establish a compelling digital presence that aligns with NorthStar Academy’s esteemed reputation in the industry.
Problem
Modernise the visual identity to reflect NorthStar’s credibility
Improve course discoverability and user flow
Build a scalable deaccessibility sign system
Enhance responsiveness and
Target Audience
Aspiring Finance and Accounting Professionals
Students Pursuing Higher Education
Career Enthusiasts
Employers and Recruiters
Educational Institutions
Goal of the project:
Enhanced User Experience
Reflecting Professionalism
Improved Information Accessibility
Conversion Optimization
Brand Cohesiveness
Mobile Responsiveness
Process
Discovery: Site audit, competitor analysis, stakeholderalignment
Design: Wireframes, moodboards, mockups in Figma Collaboration: Content and dev syncs for feasibility
Delivery: Final Ul assets, QA support, responsive optimization
My Contribution
Home Page
Certified Management Accountant (CMA)
Certified Public Accountant (CPA)
XLRI
Association of Chartered Certified Accountants (ACCA)
Enrolled Agent(EA)
About Us
Contact Us
Hire From Us
Designs
Figma link - Click here
Impact
Boosted homepage engagement and reduced bounce rate
Streamlined course navigation, improving lead generation
Delivered a flexible design foundation for future expansions
What I have learned during this project
Collaborative Teamwork & Client Interaction: Learned to communicate ideas, exchange constructive feedback, and align design goals with client requirements.
User‑Centric & Iterative Design: Applied user‑focused principles, prototyped solutions, gathered feedback, and refined designs to enhance usability.
Adaptability & Tools Mastery: Gained proficiency in industry‑standard design tools, adapted to real‑world challenges, and expanded versatility as a designer.
Thank you for reading till here. I’m excited to have a conversation and provide a detailed showcase of my work.